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475 Park Avenue South

Suite 2100

New York, NY 10016

T: 800-262-6644

T: 212-242-2800

F: 212-242-2820

Cindy Sterling, CHFC, Sterling Financial Planning


Cindy Sterling is a fee only financial planner with her own firm, Sterling Financial Planning.  A member of the Garrett Planning Network and National Association of Personal Financial Advisors, Cindy helps clients define and achieve their financial and personal goals. Many people worry about money – having enough of it or managing it properly.  Most do not know how they are doing in terms of planning for retirement, college savings, monitoring investments, providing for family security and/or saving for the future. Uncertainty causes anxiety.


Cindy Sterling understands these concerns. As a Chartered Financial Consultant (ChFC), Cindy helps clients systematically organize their finances, plan for their goals and meet their needs.  She knows how to blend the complex financial components of life into a useable financial plan tailored to her client’s individual situation. A former counselor, Cindy brings an open and warm perspective to her practice where clients can speak freely and comfortably about their goals and dreams.


Cindy established Sterling Financial Planning to provide personalized financial advice.  A member of the Garrett Planning Network and National Association of Personal Financial Advisors, Cindy works as a fee for service financial planner and charges only by the hour.  This allows her to focus exclusively on the client’s goals and best interests.


Before financial planning, Sterling served as the director of gift planning at Vassar College for nine years.  She helped high net worth individuals structure gift arrangements that enabled them to provide for their financial and philanthropic goals. She still consults on charitable gift planning with WASHBURN & MCGOLDRICK, INC, a comprehensive development consulting firm.


A graduate of the University of Pennsylvania in economics (B.A.) and psychological services (M.S.Ed.), Cindy is a frequent speaker at financial, educational and gift planning conferences.  She recently received the Steuben Apple Award for teaching excellence from the Council for Advancement and Support of Education. She is also an avid runner.

Cindy Sterling/Sterling Financial Planning is a partner firm with Christopher Street Financial.  They are not employed by, or work for Christopher Street Financial, and are not affiliated with Kestra Advisory Services, LLC or Kestra Investment Services, LLC.